A brand is a set of associations or feelings that a person (or group of people) makes with a company, product, service, individual or organisation.
These associations may be intentional but it is more likely to be based on the exposure and the experiences an individual has.
So what is ennigmatic about?
On our quest for ultimate reality, truth and knowledge,people are willing to connect, even when there is resistance or conflicting views around what seems mystyerious and impossible to completley understand. Together we can DEMYSTIFY PEOPLE DEVELOPMENT!